Innovative digital company Vital Agency announces it is working with the popular Harrogate farm shop Fodder on the design and development of its new website. Vital was successful in a four-way pitch which also includes work to extend the brand guidelines and develop the website with integration into Fodder’s Eureka EPOS system.

Launched in 1996, Wetherby based Vital Agency prides itself on its digital development and content, including unique web and social media solutions to ensure clients communicate their services, products and ideas, to grow and sustain business.

The award-winning Fodder Farm Shop, Café and Fodder on the Hoof Takeaway, supports over 430 Yorkshire farmers and producers, with an amazing 85% of its produce coming from Yorkshire. Fodder is located at the Great Yorkshire Showground in Harrogate, all profits go to support the work of the registered charity, the Yorkshire Agricultural Society. This unique ethos of giving back is a major part in the Fodder story alongside their commitment to providing top quality.

Heather Parry, managing director of Fodder comments: “The Fodder website is in need of a major overhaul as we look to improve customer experience and move to sell more tasty Yorkshire products online. We are very impressed with Vital Agency’s understanding and approach, coupled with the great way they explain things in English, not jargon!”

Andy Topps, Vital MD says: “Vital Agency is thrilled to be working with the Fodder team on the revised brand guidelines and design and development of their new eCommerce website. Fodder’s online presence needs to reflect their extensive quality offer and we are thrilled to be working on this exciting project.”

The new Fodder website will launch mid-August.