Mark will head up the print division at Bluetree Group, the parent company of instantprint. In April, the group launched a medical division in response to the World Health Organizations appeal to increase surgical mask production by 40% worldwide resulting in Bluetree Group splitting into two divisions - Print and Medical.
Mark is tasked with instantprint’s continual growth. In recent months, the product and service offering has pivoted in a bid to help keep their small business customers operating as safely as possible and mitigate the spread of COVID-19. The new product initiatives include protective clear PVC banners and social distancing floor stickers. The brand also adapted its services offering a graphic design service and video consultations to answer any questions their small business customers may have.
Adam Carnell and James Kinsella, co-founders of instantprint, have moved to central roles across both divisions with a focus on the larger developments for each side of the business.
“As James and I move to a more central position, we are thrilled to pass on the reigns of our print operations to someone who knows the business inside and out,” says Adam, “We know that Mark is the person who can confidently lead our print division through all future developments.”
Mark first joined instantprint as part of the artwork team. He climbed the ranks quickly, becoming head of studio and then head of the group’s trade print brand Route 1 Print, where he has been for the past two years. Using all his experience from working across the business, Mark is now ready to take on his biggest challenge yet as the group’s managing director of Bluetree Print. During his time with Bluetree Group, Mark has been integral to the inner workings of the company, from studio and workflow to product launches and marketing. He is highly regarded across the entire team but, more than that, he has developed critical relationships with a number of press manufacturers, including the team at Landa after a trip to Israel.
Mark had this to say on the move, “Whilst it has been an incredibly difficult year within the industry, I’m very excited to be given this opportunity to help drive the company towards future growth. It was Adam and James that first interviewed me in 2012 and I’ve learned so much from working with them since. They’ve built an amazing team here, all of whom have helped me learn and develop over the years. It’s an honour to be given this opportunity and I’m ready and more committed than ever to making Bluetree a success.”
He goes on to say, “Bluetree Group is at a very significant junction in its life and I am delighted to get to work with the team, upholding our core values, as we move into a post-pandemic world.”
Mark will start his new role immediately, with recruitment to backfill his current position already underway.
