The Brighouse Business Improvement District (BID) has appointed local agency, Unify PR & Marketing, to provide strategic support as the town recovers from the pandemic.

Unify, who has delivered projects for households brands such as OXO and Braun, has jumped at the chance to support its local community, and will be joining forces with business owners and the BID steering group to deliver a successful recovery plan for the town.

With supporting small businesses and shopping locally top of the agenda, Unify will look at ways the BID can achieve its ambition of creating a lively and welcoming town where businesses, shoppers and visitors feel safe and secure. Plans are in place to develop a strong marketing campaign in the last quarter of the year and into 2021 to ensure Brighouse is seen as a destination town, attracting visitors locally and further afield to support the thriving community.

Emma Leonard, managing director of Unify explains: “I grew up in Brighouse, and despite working in different towns and cities, I always felt a connection with the town, so when the opportunity to pitch for the business came up, I knew it was one for us.

“The pandemic has hit business hard, especially retail and town centres. It’s been fantastic to see how the BID and local businesses bounced back after the first lockdown with growing footfall figures. We’re positive we can execute a campaign that will help the town with its financial recovery and its ambitious plans for the future. It’ll just take some Northern grit and a collaborative approach.”

Lesley Adams, Co-Chair of the Brighouse BID steering group, adds: “2020 has been a difficult year for everyone, but we hope by working closely together with Unify and all of our businesses within the group that Brighouse can continue to move forward. While some small towns are suffering, Brighouse is booming. Our role is to help businesses adapt, become economically stronger and drive footfall for the benefit of all.”