Media Displays, the company responsible for digital marketing display screens throughout the UK, has become a lifeline for businesses that are experiencing staff shortages.
In the last three months the business has taken commissions from Amazon, Wayfair, HSL and even West Yorkshire Police, assisting with the marketing of jobs from digital screens in high footfall locations.
Managing director Ian Taylor comments: “As employers focus on managing the growth in business, staff absenteeism due to COVID and skill shortages in some industries, many companies have had to put a rolling recruitment programme in place.
“Our digital screen trucks can be located to target commuters that are heading to work, perhaps at distribution centres, warehousing or offices. In addition, we can target people in retail and leisure environments, as many of our clients are looking for people to work different shift patterns.”
As a new and somewhat unexpected sales channel for the business, additional digital advertising vehicles have been made available to manage the increase in enquiries from clients up and down the country.
Based on recent forecasts, it is anticipated that recruitment will become the strongest commercial opportunity for the company during 2021 and 2022, with enquiries about campaigns resulting in Media Displays expanding its own team to meet with demand.