Despite being synonymous with incredible, experiential leisure and hospitality events in and around Leeds, Pink Gorilla & Hairy Lemon has expanded their offering post-pandemic, attracting clients from different sectors.
The fully integrated agency is growing its client base by offering PR and brand support to businesses within the retail and travel sectors. From brand activation for recent client Diageo to helping launch the new childrenswear department at Harvey Nichols, the team has found that their collective experience means they can offer so much more to new and existing clients.
Whilst events and corporate parties are still very much at the heart of Pink Gorilla & Hairy Lemon, they have discovered that their ability to bring briefs to life, alongside their enviable contacts list, means they can branch out into other sectors easily.
They are working closely with LNER as brand ambassadors and will shortly be launching the train company’s brand-new first-class lounge in York station. Zenko Properties has also come on-board, after they experienced a surge in demand for rental properties and asked Pink Gorilla & Hairy Lemon to tell their story for them.
Speaking about the recent additions to their books, Co-director of Pink Gorilla & Hairy Lemon, Deborah De Vittoris said: “We’ve become known for our creative events in and around Yorkshire, but the pandemic gave us the opportunity to really think about how we wanted to move the business forward when things started getting back to normal.
We have an excellent team of experienced professionals which has enabled us to offer more of the PR and brand support that we didn’t really focus on as much previously. We’re delighted to have some new clients on our books and we’re just really excited to be busy again after such a tumultuous time. There are some incredible events coming up that we’re looking forward to, as well as some one-off projects that will help us expand even further into other sectors.”
The team at Pink Gorilla & Hairy Lemon has recently been supporting Leeds’ first ever Mardi Gras festival which starts on 14th August in Roundhay Park. They have also supported project organisers, New Citizens, with promoting the re-launch of Oktoberfest, after over a year’s hiatus.
Co-director of Pink Gorilla & Hairy Lemon, Jordan Odu concluded: “Brands and companies are really keen to tell their stories and let people know what they are working on now that things are re-opening and people are looking for new and fun things to experience. Our job is to create that buzz on behalf of the client and that’s where the PR side of our business comes into its own. We are looking forward to the hospitality, travel and retail sectors continuing to go from strength to strength and we want to help them get their stories out there and, more importantly, get people involved in what they are doing.”