The UK’s most highly anticipated new 4x4 car will be showcased in Skipton on Saturday March 12.

The INEOS Grenadier is a resilient and robust 4X4. Built using only the best component parts, designed by world-renowned engineers, will be on display at the new Denton Cars Showroom, Keighley Road, Snaygill Skipton.

The Grenadier, retailing from around £48,000, will be available to view for one day only in Skipton as part of a national tour for customers who have either already reserved or registered an interest to experience the prototype vehicles. Reservations for the brand-new Grenadiers can also be made on the day.

Luke Greenway, director of Denton Cars, said: “This is an exciting time for us. The new INEOS Grenadier is one of the most eagerly awaited new cars on the market and we are hosting its Yorkshire premiere. We are exceptionally proud.

“We believe that the Grenadier’s durability is ideally suited to the panoramic, rugged and often unforgiving Dales landscape and will prove very popular with our customers in the area who want a uncompromising 4x4 to do a job for them. It was this belief, based on our research, which led us to approach INEOS with the suggestion that we become a main Yorkshire centre to distribute the Grenadier.

“We have been established in the Skipton area for the past 40 years and held the Volkswagen franchise through our previous business White Rose Volkswagen. Since 2016 we have been based at Denton Cars Otley, but our new relationship with INEOS will mean expansion and a new centre at our Skipton showroom.

“The premises on one of the main routes into Skipton, was the former Mercedes showroom and is currently undergoing upgrades prior to opening later in the summer to meet the launch of the INEOS Grenadier. The Grenadier will be the focus of the Skipton business combined with a hand-picked selection of 4x4’s, cars and commercial vehicles. We will also have a state of the art 8-bay workshop where a service, MOT and tyre operation will be in place alongside the INEOS workshop.

“We look forward to welcoming the INEOS product specialists to Skipton on 12th March and can’t wait for the first customer deliveries later in 2022,” said Luke.

The INEOS Grenadier is expected to be available later this year.

• If you would like to attend the INEOS Grenadier event on Saturday, please email