Huddersfield-headquartered integrated communications provider Adare SEC has joined a pioneering programme run by a world leader in customer experience technology.

The affiliation with Quadient’s Digital NOW programme has been created to allow Adare SEC to accelerate its clients’ digital transformation journeys.

The partnership between the two organisations represents the latest phase of Adare SEC’s three-year multi-million pound digital investment programme to further enhance its capabilities in delivering market leading digital customer communications for clients.

Digital NOW will see Adare SEC continually improve the digital transformation journeys of its clients through the combination of an industry leading communications management platform and access to an array of training and sales support services.

Upgraded software will allow the company’s clients to design and deploy richer customer journeys and improved digital customer experiences as part of the transformation of their vital customer communications. Alongside this, Adare SEC’s technology and client teams will also bolster their skills, knowledge and expertise through Quadient’s Digital NOW training programme.

Adare SEC’s CEO, Rachael Nevins, said: “Our investment in Quadient’s Digital NOW programme is a key element of our business transformation strategy and will enable us to be at the forefront of integrated communication providers.

“We are constantly striving to delight our clients, so we are very pleased to build on our close relationship with Quadient as an organisation which shares our values.

“Many of our clients have placed even more emphasis on accelerating their digital transformation during Covid-19. As such, this initiative will rapidly further enhance our digital capabilities and allow us to help these clients, and prospects, to offer a strengthened customer experience as well as streamlined operational processes and a number of cost saving benefits.”

Adare SEC’s bolstered partnership with Quadient follows September’s announcement that the business had embarked on a multi-million-pound three-year investment programme to further enhance its capability to deliver market leading digital customer communications for its clients.

Having already launched its Digital Envelope service platform, the addition of Digital NOW will ensure the business remains best placed to deliver channel choice and an exceptional customer experience.

Stephen Dearing, VP Quadient CXM UK & Ireland, added: “Given the challenges and uncertainty we’ve faced this year, the need for service providers to invest in leading digital technologies has become paramount.

“Although migration from traditional to digital communication channels has been with us for some time, the pace of change is accelerating to cope with customer demands and expectations. Adare SEC has certainly identified the changing needs of its clients and the requirement to offer a full portfolio of digital and print channels.

“At Quadient, we are delighted and proud to welcome Adare SEC on to our Digital NOW platform. Quadient’s ability to support and enable effective business communications through our digital, mail and print delivery technologies, has certainly been recognised in a mutually beneficial long-term relationship.”