If you have a business idea, a company, a club, or all of the above, you might want to invest in some merch to spread the word and offer something cool to your supporters.
You will also want this merch to reflect your company and its brand and be useful or fun for those who are going to part with their hard-earned cash to get in on a piece of the action – so this should definitely take some consideration.
If you want to create your own custom merch, you have come to the right place!
This piece will discuss how you can do exactly that, with a couple of tips thrown in there too.
Identify Your Audience
Identifying your audience is the first step to creating your custom merch, as you will want to choose items that your target demographic will want to actually use. Unless you are very new to your business or are just starting out and want to get ahead of the game, you should already know who your audience is, who your fans are, and who are most likely to buy your new products when they are available. Creating the items with these people in mind will be the key to sales being successful.
Create Your Custom Design
Ideally, your custom design will represent your brand and be something that the cool kids want to get their hands on, so bearing those two things in mind when creating your design will help you score the perfect balance.
You will also have to think about how designs will work on different products. For example, you might find that a design looks amazing on a t-shirt but does not translate well to a water bottle at all. This is where a couple of designs actually come in handy and can allow you to create a wider merch range.
Find The Right Company to Work with
You need to find the right company that will print your designs for you on many different items for a premium. Make sure to research and find a decent company you can work with, such as Printingprogress Ltd, and then go on to sell those items separately on your own platform.
There is no right or wrong answer here; it will entirely depend on what your goals are and how much stock you want or need to create.
If you need only a handful of merch such as 10 items, going down a route where the customer can choose the item they like with your design on and have it sent without you having to be involved could be the cheaper option. If you want bulk items for plenty of people, you might have to sacrifice how many different items you can have on offer but will be able to sell them for a price you decide and not have to pay a premium for every sale.
Whatever you do, make sure you love your design and that you are happy it represents your business and brand accurately!