The new owners of Moresby Hall, one of Cumbria’s oldest, grade-one listed residences have appointed the team at Leeds-based consultancy, The Marketing Optimist, to support with rebranding the former manor house to Moresby Hall Hotel.

Along with the rebrand, the team has also been appointed to develop a new website for the historical hotel, which is located in the Cumbrian coastal town of Whitehaven, near the Lake District National Park.

Sharing his delight at partnering with new owners Jo Arthur and Steph Eilbeck to work on this exciting rebrand, Richard Michie, CEO at The Marketing Optimist commented: “The team and I are thrilled to be supporting Jo and Steph, to help them develop their vision for what they want Moresby Hall Hotel to become and be a part of their exciting journey.

“The previous owners ran the building as a popular guesthouse for 24 years before retiring and selling the property to Jo and Steph last month. Now, Jo and Steph have their own exciting ideas of how they want to carve out their own story for the hotel, and develop it further, to create a special place that guests will continue to enjoy visiting for years to come.

“Moresby Hall itself has such an interesting story and is a stunning place to stay, which makes this a really interesting project, as we’ll be creating a refreshed brand for the hotel, yet leaning into the captivating history of this renowned building, to really showcase its brilliance.”

The former 12th-century manor house, which still retains many of its original features has been credited by English Heritage as one of Cumbria’s most important buildings due to its history and architecture which dates back to medieval times.

Jo shared: “We saw Richard at a marketing event and were really impressed with his approach. He was enthusiastic and interested in what we were doing and quickly picked up on what we wanted to achieve. Since then, he has built on that knowledge and we are always pleased with what Richard suggests and we are enjoying working with his very competent and friendly team.”

Moresby Hall Hotel choosing the team as their trusted marketing partner follows a flurry of new clients for The Marketing Optimist this summer season, which has seen the agency continue to grow their team.