Leeds-based B2B marketing agency, Halston Marketing is reinventing its agency, with a complete brand refresh that will include colliding four different brands under one umbrella. Halston Group will comprise of RegTech Talks, Sustainability Partnerships, Mercury and Halston B2B.

This group of forward-thinking companies will come together to drive conversation and enact change in highly technical industries. Halston B2B will be the marketing agency at the core of Halston Group. Surrounding it will be regulatory compliance initiative RegTech Talks and co-owned brand Sustainability Partnerships which is accelerating the sustainability agenda in the NHS. To add to this, Halston Group will be introducing an entirely new brand Mercury, a cutting-edge events brand that aspires to create disruptive and thought-leading events.

“We're really excited to be pulling all of our brands under the Halston Group umbrella, with our recent growth and acquisitions, and with the complementary nature and overlap of all of the services, it made sense to move to the group structure. We couldn't have made it this far without the support of our amazing clients both nationally and internationally and we look forward to growing alongside them with Halston Group.” - Georgia Halston, Group CEO of Halston Group

Halston Marketing already works with an array of clients including, glass manufacturer Allied Glass, Ed-Tech Every and global logistics leader Aramex, but with the new brand launch this year, Halston Group has set huge growth ambitions for 2022. The agency is already off to a strong start with two new client acquisitions in the first quarter.

“It’s great to see the Halston brand elevated to the level of this Group framework. When we first engaged with Halston Marketing we focused on localised B2B marketing activities, but since then the relationship has evolved to a much more holistic partnership. Their new group structure reflects their capability and the next stage of their agency.” – Umar Butt, CEO of Europe, Aramex

To mirror the growth of the brand, Halston Group has invested in a new office space and hired two new team members to assist with the increasing demand. Ella Keeler will be joining the content and social team to help service an array of clients with technical content creation and social media management. Amy Mosley is the latest addition to the account management team and will be managing two of Halston B2B’s newest clients.

“Coming from a fashion background, starting at Halston Marketing has opened my eyes to the amazing world of marketing. In my role, I’m typically responsible for social and content, but I’ve learnt so much within other aspects too, in only a short amount of time. I cannot wait to grow in my marketing career whilst being a part of the exciting journey Halston Marketing is on”. – Ella Keeler, Jr Marketing Exec at Halston B2B