Mental health and wellbeing platform Govox has undergone a full rebrand and website overhaul courtesy of integrated marketing agency The Bigger Boat.
Providing more than 250 organisations with mental health support and management insights around employee wellbeing via its monthly check-in platform, Govox has ambitious international growth plans, and aims to become one of the world’s leading mental health check-in platform providers over the next three years.
Having raised 150% of its seed funding target in quarter four of 2021, the relaunched website and brand are key components in the acceleration of Govox’s business plan. It comes at a time when the organisation is experiencing a surge in demand for its services – with a 65% increase in enquiries from HR and wellbeing leaders.
Further complementing the website and brand refresh, Govox will continue to work alongside the agency on a retained basis — capitalising upon its relaunched visual identity with a revitalised social media content strategy in addition to ongoing digital marketing, lead generation and web support.
Now with greater functionality and mobile-friendly features, the platform includes wellbeing awareness training, a platform demo area, key mental health support resources and an alert option. A menu structure overhaul makes the site easier to navigate, content is also more digestible and accessible, there is pricing transparency and calls to action are more prominent across the site to improve the user journey.
Visual and technical enhancements were vital throughout too, with more emphasis on the users themselves – telling their stories with impactful words and imagery. There will also be an option to book a full system demo as well as freely browse best-practice resources around mental health and wellbeing.
Coupled with a modern, streamlined brand which reflects Govox’s evolved identity, the business aims to play an important role in the future of mental health – raising awareness and reducing the stigma, while encouraging organisations to explore its solution as a means to take a proactive approach to employee wellbeing.
Commenting on how the new look brand identity and website will benefit the business, Jonathan Bentley, chief marketing officer at Govox, said: “The pandemic has proven a notoriously difficult time for mental health and has provided a time for people to re-evaluate. Businesses have begun to see the importance of staff welfare and how prioritising it can directly impact upon morale, retention and productivity.
“Thanks to The Bigger Boat each of our touchpoints now reflects our values and mission in a way that is clear, concise and meaningful – at a time when we believe our platform, and the support it offers, is needed most. With these key pieces of the puzzle now in place, we now have a powerful, impactful brand that will stand up to global evaluation.”
Having unveiled its new identity, a follow-on project will focus on heightening the brand’s presence across its key markets – workplace, education, and sport — via the development of a lead generation programme and new customer relationship management ecosystem, as well as the creation of business development collateral for use across the organisation’s global office network.
On the success of the launch and ongoing partnership, Doug Main, creative director at The Bigger Boat, comments: “As soon as we heard about Govox and the story behind the business, we knew we wanted to be involved. Mental health is such a massively important topic and something we’re incredibly passionate about as an agency.
“To be able to bring the team’s vision to life was an absolute privilege and look forward to continuing to work alongside the team in its next chapter.”
Established in 2010, The Bigger Boat is a 20-strong agency based in Mirfield, West Yorkshire, working for B2B and B2C brands including Little Tikes, Celloglas and Deuren.