Four-time Super League winner, Bradford Bulls legend and TV pundit, Robbie Hunter-Paul has become the web corporate partner for Leeds-based golf mental performance coaching firm, Underpin, through his digital agency Xtra Mile Marketing.
The Cleckheaton company will focus on providing a new website to promote Underpin’s corporate proposition and act as a platform for users to keep up to date with player news, business milestones and communicate the benefits of mental performance coaching in golf.
Underpin provides direct support to elite amateur and professional golfers across the globe, including Yorkshire-based Charlotte Heath, Amy Staveley, Sam Norman and Jordan Clements. The company has seen incredible growth in the last 12 months having increased the total number of corporate partners to 12 and announcing its sponsorship of the Clutch Pro Tour – a feeder to both the Challenge and DP World Tours.
Xtra Mile Marketing work across inbound, content, social media marketing and website design, and provide strategic guidance to both B2B and B2C clients across the UK.
Robbie Hunter-Paul, Xtra Mile’s managing director, said: “As a former high-performance athlete myself, I understand the importance of mental resilience and focus in elite level sport, and the role it plays in helping people reach their optimum performance peaks. Underpin is on a mission to arm young golf athletes with the mental tools to help take their performance to the highest level.
“As an agency specialising in digital marketing, we’ve supported a number of organisations and charities, providing wellbeing education to young people, and this partnership with Underpin continues this work.”
Xtra Mile is joined by two other new corporate partners. Shipley based Cosmos Solutions, is a comprehensive provider of office and workplace supplies and Rocket Science Supplements manufactures nutritional food supplements.
All three companies will add to Underpin’s existing network of corporate members which includes Blacks Solicitors, C&C Healthcare and Sagars Accountants. Each member of the Underpin 72 Club benefit from bespoke golf and business events through to commercial networking opportunities. The members help fund the mental performance coaching that Underpin provides to its portfolio of elite amateur players, to help them achieve their full potential and succeed at the very highest level of the professional game.
Founder and head coach of Underpin Sports, Greg Robertson said: “We are thrilled to welcome all three companies as our new corporate partners. These partnerships highlight our unwavering commitment to revolutionising mental performance coaching in the golfing world.”
“By combining our expertise with the unique perspectives and support of our partners, we will continue to empower elite golfers to reach new heights of success.”