Leeds-based digital innovator Modo25 continues its significant growth, creating a global sales team in Leeds. This kicks off their regional recruitment drive for 40 new posts over the next 12 months.

The team will be reinforcing the company’s vision as a centre of digital excellence, helping businesses with supported inhousing to help them take control of their own marketing success. Modo25’s new MarTech BOSCO™, a predictive analytics platform that helps retailers make better digital marketing investment decisions.

This experienced sales team will help to scale the business and promote the launch of BOSCO™’s newest release, Connect, a bespoke trading and forecasting dashboard for retailers.

Business development manager Jo Hardcastle said: “The expertise and credibility of the teams played a big part in why I was keen to join the company. I was also excited at the opportunity to be part of a dynamic business in its infancy and to contribute to its growth.”

Commenting on the introduction of the sales team, CEO John Readman said: “Following significant investment and further development of the BOSCO™ product, we’ve hired a global sales team in the heart of Yorkshire to propel the brand to the next level and help retailers make better digital marketing decisions.”