Doncaster-headquartered bathroom retailer Victoria Plum has launched a new and exclusive design and installation service which is believed to be the first of its kind offered by a UK online bathroom retailer.

The service has been introduced to provide a bespoke option for customers who want to create a bathroom that is entirely tailored to their needs.

The design and installation service sees customers undergo a free online design consultation following which Victoria Plum’s inhouse experts create a unique bathroom solution that fits their space.

If the customer chooses to go ahead with the service, a Victoria Plum project coordinator is appointed. They then manage the installation of the bathroom working in partnership with a network of approved installers and plumbers.

Commenting on the launch of the service, Victoria Plum business development director, Jim Barnard, said: “We are hugely excited to have launched our new design and installation service, which we believe to be the first of its kind by a UK online bathroom retailer.

“We have invested heavily in setting up the people, processes and technologies needed to make this a success and it is already proving extremely popular as we begin rolling it out across the UK.

“The service differentiates us within the markets we serve, enabling us to provide an added value service proposition alongside our excellent product range.

“It forms a key part of our ambitious growth plans and fits perfectly with our mission to become the most differentiated, most trusted and most respected bathroom provider.”

The company is currently in the process of expanding its network of approved installers and plumbers to help deliver the service. Victoria Plum is already able to provide UK wide coverage for its design and installation service but is anticipating a significant increase in sales volumes over the coming months.

The company’s sales rose by a record 46 per cent to £103m for the year ended 28 February 2021. In addition, the Doncaster, South Yorkshire, headquartered business saw its EBITDA increase by 115 per cent to £4.5m. Over the same period, the company grew its headcount from 349 to 398.