Following the appointment of Administrators to Yorkshire’s main tourism body, Welcome to Yorkshire Ltd, the business and its assets, including, are now being offered for sale.

The Administrators, Armstrong Watson LLP, are currently seeking offers for the business as a going concern and from buyers interested in rare domain names including

The businesses assets include the prestigious, the White Rose tourism awards, ‘Y’ Magazine and over 150 more domain names, trademarks & patents etc. The deadline for best and final offers is Monday 4pm 28th March 2022. Parties interested in the business or assets should contact

Should a buyer not be found, acting agents BPI Asset Advisory RICS, will be auctioning all assets individually – including the 150 domain names – via online auction at

Andrew Cromack, BPI Asset Advisory Director and RICS valuer, said: “We are seeing significant interest in the business as a going concern from the travel & tourism sector as we’d expect, in addition to multiple enquiries from publishing outlets.

“A domain such as coming to market will always cause a stir due to its rarity. From existing Yorkshire businesses or those expanding into the region, brands looking for campaign domains or simply proud Yorkshire bidders, we expect high levels of interest.”

Rob Adamson, Joint Administrator, said: “We continue to seek a buyer for the Welcome to Yorkshire business following our appointment as Administrators on 1st March 2022. We’re keen to hear from any interested parties in the purchase of the business as a whole, or its individual assets, including the iconic domain name, so synonymous with this beautiful region.”