Aberfield Communications has been appointed by developer and asset manager MEPC to support Wellington Place in Leeds, one of Europe’s leading urban quarters serving the needs of businesses, visitors and the wider community.
The Leeds-based PR, social media and brand communications agency will provide ongoing PR, website content and social media support to help drive occupier interest and communicate the mixed-use development’s sustainability credentials and its position as an innovative community hub and visitor destination.
Wellington Place is home to a range of high-profile occupiers including HMRC, Savills, Sky Betting & Gaming, the Ministry of Justice and Squire Patton Boggs. Once complete, the scheme will boast a total of 1.5 million sq ft of commercial, retail, leisure and residential space, making it a key player in the North.
This announcement adds to Aberfield’s growing client list, which most recently includes being appointed by leading supplier of foundry and dental products, John Winter.
Dominique Murray, marketing manager and head of customer experience at MEPC, said: “Exceptional communication to both Wellington Place occupiers and the wider community is a key part of what we do, which is why the experienced and proactive people-oriented approach that Aberfield demonstrated really set them apart. It’s this approach which will further illuminate Wellington Place as a leading business, visitor and community destination in Leeds and beyond.
“It’s a really exciting time for us as Covid-19 restrictions ease and people return to the office. We have a busy 2022 planned with the completion of 11 and 12 Wellington Place – one of the most sustainable developments in the UK - as well as the launch of some exciting community initiatives. We’re looking forward to working with Aberfield to help profile these developments and further strengthen the Wellington Place proposition.”
Ian Briggs, director at Aberfield Communications, added: “As a leading Leeds destination, we’re delighted to be supporting Wellington Place's continued evolution by driving footfall and occupancy. With a wide breadth of experience working within Leeds, we are passionate advocates of the city, its residents and business community, so we are excited to be working with Wellington Place as it enters the next phase of its growth.
“Our audience-focused and insight-led strategies that ensure we’re communicating the right messages, in the right places, at the right times, have allowed us to deliver success for other clients within the sector, including The Helmsley Group and York Biotech Campus, and we’re looking forward to working with Wellington Place to further establish it as a vibrant community for both businesses and visitors alike.”