Welcome to Yorkshire has taken the oppotunity to team up with the UK’s largest craft beer subscription service, Beer 52, distributing amazing ales from across the region and promoting Yorkshire, all in one FREE county-themed package.
This partnership project runs to Friday 4th June with a fantastic offer from Beer 52 for a FREE box of Yorkshire-themed beers, including bottles from Black Sheep Brewery in Masham, Turning Point Brew Co in Knaresborough, Harrogate’s Roosters Brewing Co, Hull’s Atom Beers, Amity Brew Co in Pudsey, Salt Beer Factory located in the stunning UNESCO World Heritage village of Saltaire, plus from Leeds there are ales from Northern Monk, Kirkstall Brewery and also North Brewing Co … ALL delivered to the door of anyone who signs up as a Beer 52 subscriber.
There’s also a complimentary ‘Ferment’ magazine with every initial order, featuring fabulous Yorkshire articles to peruse whilst enjoying a tipple, including details of Welcome to Yorkshire’s year-long ‘Walkshire’ initiative with inspirational walks through breathtaking countryside, spectacular coastal routes and urban trails in the county’s fascinating cities and towns, there’s cycling in the Yorkshire Dales, Beer city guides for Leeds, York and Sheffield, plus a taste of Wensleydale Creamery and a great gin cocktail recipe from Masons of Yorkshire. All this for free, with just postage and packing at £5.95 to pay.
Beer 52 boasts 200k online subscribers and their speciality monthly themed boxes have, in the past, included craft beer from worldwide locations, such as Belgium, Melbourne in Australia, Virginia in the USA and also a ‘Beer Cities’ theme package.
Working with Welcome to Yorkshire, Beer 52 purchased around a million bottles and cans from the county’s brewers to showcase to the rest of the UK its excellent craft ale scene.
Welcome to Yorkshire director of strategic delivery James Mackenzie said: “This is a great way to sample and enjoy Yorkshire’s finest craft beers, to promote the county and to show support and encourage economic efforts to benefit not only these brilliant beer businesses, but the region too, particularly after such a tough year for all. Welcome to Yorkshire is pleased to be working with influential companies who provide products reflecting what the county has to offer, and Beer 52 is a fine example of exactly this. Perhaps the next step will be enticing people to visit some of these fine breweries in person and to explore their fantastic settings, from vibrant city centres, to coast and countryside and even a UNESCO World Heritage Site. Let’s face it …who doesn’t love a Yorkshire brew?”
Beer 52 head of partnerships Ruaraidh Macpherson said "We are delighted to be working with Welcome to Yorkshire to promote our Yorkshire theme case. The Beer 52 team has been all over the world finding the best beer available and truly believe Yorkshire stacks up against ANYWHERE we've visited. To celebrate our relationship and mutual adoration of Yorkshire's thriving craft beer scene we are thrilled to offer a free case to each and every one who subscribes from the Welcome to Yorkshire audience."
For more details on how to get your hands on a box of FREE Yorkshire beer beer52.com/yorkshire