Following a competitive pitch, the world’s most valuable literary sports-writing prize – the William Hill Sports Book of the Year Award – has appointed Leeds-based integrated agency Umpf to help raise awareness of the competition and drive entries.

Now in its 34th year, the Awards are dedicated to rewarding excellence in sports writing and, since launching in 1989, have attracted thousands of entries including books by last year’s winner Michael Holding, Nick Hornby, Marcus Trescothick and three-time winner Duncan Hamilton.

Umpf will be supporting William Hill with media relations, social media content development and community management, influencer outreach and campaign activations to promote the event and drive entries from publishers and authors.

Liam McKee, director of media, sponsorship and UK creative at William Hill, said: “For more than three decades, the Awards have played a leading role in providing authors with a platform to showcase and promote their books and we expect this year to be our biggest yet.

“The William Hill Sports Book of the Year Award is the most respected prize in the industry, championing excellence in the sporting literary world. We’re delighted to appoint Umpf who will support us as we look to increase entries, encourage submissions from a diverse range of authors as well as promote the Awards to new audiences.”

Adrian Johnson, founder & managing director at Umpf said: “We’re incredibly excited to be working with the Awards team at William Hill and celebrate the exceptional creative minds and writing talents within the sporting industry.”

The William Hill Sports Book of the Year Award will take place at BAFTA, London in December 2022.