Camplify – one of the largest and most trusted campervan and motorhome sharing communities globally – has appointed The Lucre Group to support its UK PR strategy throughout 2022.

Founded in Australia in 2015, the travel company expanded to the UK four years ago with a mission to help make “van life” accessible around the globe. Since then it has grown an audience of thousands looking to experience the joys of campervanning, and built a community of “van-trepreneurs” by helping them unlock an earning potential of up to £20,000 a year.

The win follows a competitive pitch and will see Lucre deliver an impactful media relations programme designed to attract both holidaymakers and van owners alike. Campaigns and strategic partnerships will supplement the activity, helping Camplify capitalise on the increased demand for staycations.

Claire James, marketing and communications manager UK, said: “The team at Lucre impressed us with their wealth of experience in the travel sector, creativity, and understanding of our brand challenges. The insights-led approach really stood out to us,and since onboarding the team we have seen brilliant results that have helped position Camplify as an attractive holiday provider for summer 2022. As we enter the peak period, we’re looking forward to making our partnership throughout summer and beyond.”

Tamarind Wilson-Flint, owner of The Lucre Group, added: “We are delighted to work with the fantastic team at Camplify as it continues to grow and offer holidaymakers a unique and alternative getaway experience. With a team that know the joys of ‘van life’ first hand, the brief stood out instantly, and the results to date speak for themselves. We have even more exciting plans for the remainder of 2022 and can’t wait to continue shining a light on campervanning!”