Integrated agency The Bigger Boat has successfully launched the first of a global roll out of 25 websites throughout Europe, the Middle East, and Asia-Pacific, for famous engine lubricants business Duckhams.

Known for its distinctive green hue – and used by car manufacturing giants including Morris, Bentley and Rolls-Royce – British oil brand Duckhams has been a fixture of the UK motor industry since 1899, having provided products for modern, industrial, and classic cars, as well as Formula 1 racing teams.

Award-winning agency The Bigger Boat was tasked with creating a contemporary website which centred around the historic organisation’s 122-year history, engaged a new business audience, and helped garages swiftly find the correct Duckhams oil for their customers – simply by typing in a car’s registration.
Alongside a heritage timeline, impactful imagery, bold animations, an interactive UK map, and simpler navigation, users can quickly print out recommended oil reports for customers, ensuring a more personalised and dedicated shopping experience.

Since launching the new site, year-on-year traffic is up 87%, there has been a 10% uplift in organic traffic, and the ‘Find My Oil’ page accounts for nearly 20% of all page views.

Having successfully unveiled the British website – complete with its ‘new look and feel’ – preparations are firmly underway to support the roll out of a further 24 sites across the world.