Thai Leisure Group, the UK’s largest Thai restaurant chain, has pledged to invest £1 million into its most popular Chaophraya and Thaikhun restaurants, to be completed before Christmas.
The renovations will see existing Chaophraya and Thaikhun restaurants being refurbished over the coming months, with plans to upgrade both the interior and exterior of at least five of its restaurants. Local contractor, JMDA, has been appointed to work on the refurb for five sites.
This significant investment is being delivered in order to allow the brand to meet the needs of its existing customers, as well as to support its ambitious growth plans. Key changes will include redesigning and modernising the front of house and entrances, as well as the dining and bar areas of several key restaurants.
Managing director at Thai Leisure Group, Ian Leigh, commented: “We pride ourselves on constantly innovating and developing our offering, which is why we’ve remained the UK’s biggest Thai restaurant chain. This significant investment will elevate the dining experience even further for guests, allowing customers to enjoy a greater range of Thai cuisine in a comfortable and aesthetic environment.
“We are excited to unveil the refurbishment works taking place across several of our core restaurants, and look forward to welcoming new and returning customers over the coming months.”
Every Chaophraya site will be refurbished over the next 3 years, with renovations set to start in the coming months.
Whilst the company’s main priority has always been investing into their team to ensure their service and quality is top notch, the refurbishment of its sites is now a main focus. Additionally, the brand has plans to open more Chaophraya sites in the next 5 years.
The group also has a growing presence in the delivery space, with Chaophraya and Thaikhun now on Deliveroo. This is proven to be a key revenue stream and is a main focus in the company’s marketing strategy for the next 12 months ahead.