Yorkshire-based tech start up, socialsendr, has relaunched with a new brand and enhanced features to support sole traders and entrepreneurs in giving their business a social media heartbeat.
Where many businesses were forced to close their doors due to the pandemic, socialsendr took the bold move to close down its operation for three months to deliver a stronger product offering to existing and new customers.
The web-based platform, which is the only app on the market to create, schedule and post content on Facebook, Twitter and LinkedIn, transforms the way in which sole traders and freelancers deliver their social media presence, eliminating the need to invest in additional staff resource, and saving hours every week.
With social media marketing essential in maintaining relationships with customers, and attracting new ones, posting frequently and consistently is proven to increase brand awareness and build customer loyalty, but for small business owners and freelancers it can often be seen as time intense chore, that gets put to the bottom of the to-do list.
But with socialsendr, social media content creation and scheduling is made easy, with small business owners able to customise content to the topics and interests that suit their desired audience, and schedule posts at the click of a button.
There’s no need to spend endless hours creating content, all the topics and key dates have already been uploaded to the platform, enabling customers to pick and choose content to suit their needs. Whatever the industry, whether accountants or solicitors, beauty salons or shop owners, the content creation and scheduling app, saves time, effort and money.
Created by entrepreneur Michelle Cowan, the business offers a unique proposition and is already a hit with sole traders who have embraced its brand building benefits.
Previously sales director at Apple and Cisco, Michelle has spent 30 years in the world of technology, walking away from her high profile corporate career three years ago, with retirement in mind. But after a conversation sparked an idea for a new tech start-up, Michelle dived straight back into work, establishing Justo Software, the home of socialsendr.
Michelle explains: “Back in 2017 I noticed a gap in the market for the app. Many small businesses struggle with managing their social media channels and don’t have the option to employ someone. It involves time and effort to create a consistent social presence, taking valuable time away from the job at hand. The idea snowballed from there, and with my business partner, we began laying the foundations for the initial app in 2018.
“2020 was a year of ups and downs, but following the start of the first lockdown we took some time out to review the app we had initially developed, deciding to rebrand and launch enhanced features to support even more customers in generating business through the power of social, at an affordable price. The app delivers some very real benefits, and solves a number of key business issues, the challenge now is to ensure we make sole traders aware of it and how it can support their marketing.”