Saltaire digital marketing agency, Xpand, has taken the lead on a complete redesign and development of a new website for Bradford-based food manufacturer P & B Foods.

P & B approached Xpand after closely following their marketing activity and being impressed with the values, passion and results associated with the agency.

The firm has been in business since 1970 and has become well known in the food market, particularly for their flagship brand Heera – which is an extremely popular brand in the Asian food market.

Following the digital shift brought about by the pandemic, the firm wanted to overhaul its existing website with a view to having a fresh digital shop front.

To remain in line with their target audience and how they are currently recognised, they requested the new website be branded as Heera Foods.

Recognising the importance of both heritage and reputation, as well as a fresh new look, Xpand worked with the team to develop a site reflective of their history and their future.

Jag Panesar, founder at Xpand commented: “I originally met the P & B Foods team almost ten years ago. They weren't quite ready to work with us at that point but after seeing our social media activity, particularly our manufacturing focus, they got in touch.

“P & B Foods admits that for years, it hasn’t fully showcased its values and undoubted quality via an online platform, so this is a huge step for more exposure in the digital world.

“The new website better represents the brand and takes the firm to its next stage of growth. I'm genuinely excited to get this out into the world!”

Mani Bhatoa, of P & B Foods added: “We’ve been in need of a website which is not only functional but showcases who we are and the journey we’ve been on to achieve the current success we are so proud of.

“Having seen the results Xpand has achieved for others and witnessing their own values clearly demonstrated on their website, we knew they were the right company to take us to the next level.”