Van Gogh would have been proud! With the sunflower season now reaching its height, the award-winning William’s Den family tourist attraction in East Yorkshire is launching its stunning Sunflower Experience.

William's Sunflower Experience showcases the wonder of sunflowers in full bloom, set against the panoramic backdrop of the Yorkshire Wolds

This unique experience is one of the highlights of William’s Den’s fifth anniversary year, which has seen the popular attraction at North Cave, near Brough, open its doors again for the summer after a challenging two years because of the global pandemic.

Brand-new attractions this year have included a mouth-watering homemade ice cream parlour and a well-designed beach area, while planning permission has been granted for a camping site, which is now open.

Tor Carver, who has created William’s Den with her husband Christian on their farm, explained: “Our Sunflower Experience is the ultimate seasonal day out. It’s the perfect opportunity to see the wonder of our sunflowers in full bloom and capture the memories at one of our photo opportunities around the site.

“Best of all, you can pick your own bunch to take home with you. When our sunflowers are at their best, they create the perfect backdrop for amazing photos and, of course, picking the sunflowers to take home, brightens everyone’s day.

“Sunflowers have always been iconic, with the enduring popularity of Van Gogh’s classic Sunflowers painting making that point perfectly. We are very proud of our sunflowers and we love sharing them with our visitors,” said Tor. “Judging by the very positive comments we receive in person and in platforms like TripAdvisor, our visitors love them too.”

William's Sunflowers Experience begins on Friday September 16 and is open on Fridays, Saturday and Sundays from 11.00am to 5.00pm until October 2.
Tickets include a tour of the stunning sunflower field to find the best photo opportunities and to pick special sunflowers to take away. Five sunflowers are included in the ticket price, together with easy access to photo opportunity areas to ensure visitors get that perfect image.
Tickets cost £6 per person, with reduced prices for children ages between one and three (£2 for two sunflowers) and babies free. Meanwhile a combination ticket with adventure play for off-peak times starts at £8.95 for adults.

Tor explained: “We can’t wait for our sunflower season to start and are very excited about our very first Sunset Sunflower Event on Saturday September 24. This begins at 6.00pm and includes five sunflower stems to take away, music by acclaimed Live DJ Johnny B, a free cocktail, food, ice cream, marshmallow toasting and much, much more. Tickets are £15.”

She added: “Our Sunflower Experience will be followed by William’s Pumpkin Experience, which is launched on Friday October 7. More details on that will follow shortly, so watch this space.”

William’s Den’s successful season got off to a tremendous start with the news that the venue had triumphed in the prestigious National Farm Attraction Network (NFAN) awards – winning in the Best Food and Beverage category.

Tor commented: “This fantastic endorsement of our food offering left us overwhelmed and very proud. It was also a tremendous tribute to our loyal and hard-working staff and our brilliant suppliers. This was a team effort.”

William’s Den is open throughout the summer holidays. Please see the website for specific contact details, opening times and prices. It is located at Castle Farm, Wold Hill, near Brough HU15 2LS.