A fast-growing online flooring retailer is supporting its growth plans with the launch of a national campaign to build brand awareness and drive sales. Stories Flooring has appointed Intrinsic as its strategic marketing partner to deliver the work.

Stories Flooring is a Leeds-based retailer that operates across the UK. It offers discounts on a range of leading brands and own branded products and operates from its own dedicated warehouse in Leeds.

Performance marketing agency Intrinsic will manage the marketing strategy and customer acquisition, including supporting the business on SEO, PPC, data and reporting. The team will also advise on the customer journey and experience to maximise basket spend.

Commenting on the partnership, Yarl Christie, managing director at Stories Flooring, said: “The Intrinsic team gives us the confidence to accelerate our growth plans and take this business to the next level. They offer actionable advice based on data and years of experience.”

Intrinsic has developed unique data modelling and forecasting IP for e-commerce businesses, enabling higher efficiency in ad spend and account performance.

Mark Hodgson, managing director and co-founder of Intrinsic, said: “Stories Flooring is a great business, and we’re working across its operations to optimise marketing performance. We are looking across the customer journey to ensure it offers an industry-leading experience that will create an army of brand advocates.”

The campaign will feature a six-figure media investment to support the initial campaign.