Formerly, Lifestyle Flooring UK, due to name similarities and copyright complications with a competitor, a lengthy legal exchange ensued, and Lifestyle Flooring agreed to rebrand as Stories Flooring, meaning essentially, the once established flooring business had to start from scratch.
The timing could not have been worse. The country was in lockdown in the middle of the Pandemic, with the flooring premises off limits. Stories Flooring had to increase its already limited marketing budget for the rebrand, while also discovering ways to continue to trade during lockdown, with stock not readily available due to covid restrictions. For many businesses, this would have been the end.
Surprisingly, Stories Flooring flourished during this time, with figures having hit an all-time high since the rebrand. To date, Stories has secured more than 9.5 million pounds in online sales alone since the rebrand in November 2020.
After analysing the accounts, the company could have doubled its sales if not for stock issues. Stories Flooring also refunded more than 2 million pounds of sales due to supplier shortfalls. Although the success of its already astonishingly high sales was capped, Stories were spurred on to continue to grow.
Founder Yarl Christie said, “Having emerged from a rebrand during the Pandemic, Stories Flooring, really is the success story that everyone needs to hear. We want to encourage local businesses and those within our industry that have been affected by covid to not to give up, because Stories is testament to that.”
Stories Flooring has launched its own brand of LVT and SPC – Lusso. The business has scaled a newly added commercial division, which now has a number of large contracts across the UK under its belt. Stories has also set up a trade counter, allowing them to create more employment opportunities within the local area, having already taken on 8 new members of staff.
