Halston Marketing has just launched a retrospective whitepaper that investigates the Covid-19 crisis from a comms perspective. The paper is in association with IABC UK & Ireland, which is the leading association for business communicators. For this research piece, they consulted with some of the UK's leading comms professionals at the heart of the UK’s core industries to understand how they implemented an effective strategy during this unprecedented event.

The paper includes 10 separate accounts from leading comms professionals working for multinational organisations like PPG, John Lewis Partnerships and AXA. The accounts follow a timeline, with each professional given a specific time period. In this they discuss the strategy they implemented, including the chosen medium, the style of messaging and the challenges they faced.

The research also includes a comparative look between the various contributions and how their strategies differed, understanding how reactive they were and when they experienced their peak in output. The contributors also predicted what they expect to see in their future comms stories and messaging over the coming months.

The resource is available completely for free for communicators and academics alike, to give them both knowledge and inspiration for their own comms plans. The Covid-19 crisis will be a learning curve that will drive how comms professionals react to crises in the future and this paper aims to give those in the industry an analysis of expert’s reactions as a source of insight. The paper is available to download on the Halston Marketing website.