Retail specialist law firm Gordons has been appointed by fancy dress retailer Smiffys to advise on its UK store expansion rollout.

Gordons has so far advised on lease negotiations for stores in Newcastle, Oxford and Headingley. A fourth store in Leeds city centre is currently being finalised to add to their existing store in Liverpool.

Established in 1894, Smiffys has more than 2,000 stockists worldwide and distribution centres in the UK, Poland, Australia, USA and China.

Commenting on the store expansion programme, Smiffys director, Elliott Peckett, said: “Our strategic growth plan involves both UK and overseas expansion. Within the UK, there is a significant opportunity for us to expand our retail store network.

“We hired Gordons as the firm has proven experience of successfully acting for fast growing retail brands implementing store rollouts.

“We receive fast, practical advice that enables us to keep up the momentum on negotiations. Gordons will continue to play an important role as we further expand our store portfolio.”

Headquartered in its 13,000 sq ft creative hub in Leeds, Smiffys employs more than 200 people globally.

Gordons commercial property partner, James Kimberley, said: “Smiffys’ decision to complement its direct-to-consumer business with bricks and mortar stores in places with strong demand for fancy dress, particularly from students, is a smart move.

“It further enhances the retail experience whilst providing a platform for additional sales. We look forward playing our part in in helping the company continue to expand throughout the UK.”