Online retailer Mattress Online has today announced record business growth for the last 12 months, driven by a surge in sales during the pandemic.
The Rotherham-based retailer, has seen turnover soar to £34.5m. Both turnover and profit have increased by more than 200%.
Profits have been reinvested across the business and the team has swelled from 38 to 61 over the past year.
Chief executive officer Steve Adams has added to an already strong leadership team, with recent key appointments including Michael Jervis as head of digital who was previously at Jet2, former Morphy Richards marketing chief Annaliese Curtis as head of marketing, and Craig Roberts as head of finance from Exemplar Health Care.
The foundation for the new senior team was laid just before the pandemic with the appointment of chief operating officer Martin Eastwood from manufacturer Silentnight.
Steve said the entire company had risen to enormous logistical challenges posed by the pandemic.
“For a company that delivers products directly to customers’ homes, the level of safeguarding, staff training and the internal and external communication during this period has been huge. Our staff have responded in the most fantastic way and I’m incredibly proud of them.
“We are thrilled to have been able to reinvest profits to support the ongoing innovation and future growth of the business.”
Steve is now turning his sights on delivering the next phase of growth.
“As a company established in 2003, we’ve got a strong infrastructure and supply chain,” added Steve.
“This is helping us expand into bricks and mortar and we are strategically planning to open more stores when many retailers are closing down. Physical stores are not dead and I believe Mattress Online can offer the next day delivery and competitive prices you get from our online offering in a more traditional setting.”
Mattress Online has plans to open seven stores over the next three years. It currently has a traditional showroom store in Rotherham.