Expanding its already strong social media team, Leeds-based Principles has taken on a new senior social media executive to bolster their provision in light of recent success.

Jamie Hirst, previously a social media data analyst at Live & Breath, joins the 40-strong team at the full service marketing agency to deliver social media content at a strategic level for the agency’s clients.

With a projected 40% increase in turnover this financial year, Principles is growing its social media team to meet a rising demand for this service. Having a strategically focused team member ensures the agency continues to offer an exemplary service and deliver against individual client goals and KPIs.

Tom Wycks, Digital Strategy Director, comments: “I am delighted that Jamie has chosen to join Principles; he brings with him a great strategic and analytical mind with an eye for effective social media. The role of social media within marketing continues to evolve and Jamie’s appointment forms part of our growth strategy where we’re investing in the team to build our social media offering and meet increased demand. We already have a great team, and this enhances it further.”

Principles is continually looking to add ambitious, skilled professionals to its business. With regular recruiting and a recently implemented graduate scheme, Jamie is joining an experienced team in a business with over 35 years experience in the industry.