pREP UK, the healthy meal prep business founded in Huddersfield, has expanded to become a national service. What started as a small counter on the town’s ring road has recently undergone significant investment, with its sights set on becoming a nationally recognised brand. It now ships more than 2,000 meal prep bundles per week, to customers who are strapped for time but still want to eat high-quality, healthy food.
The expansion comes under new ownership, led by managing director Ashley Craven and founder Scott Hufton – who also owns Owen Scott Bespoke.
pREP has doubled its footprint and invested five figures in a new IT and delivery system which will be scalable as the business grows. Plans are in motion to grow orders by 100% over the next six months, to 4,000 bundles per week.
It has also expanded its range of food boxes, from chicken and vegetables to bangers and mash, spaghetti Bolognese and jerk chicken, rice, and peas. All produce is sourced locally from Bolster Moor Farm, Sailbrand, and Wilsons Fruit and Veg.
pREP offers pre-made or custom-made bundles, targeted at the customer’s goal, whether it’s weight loss, weight maintain or muscle gain. Gluten-free bundles are also available.
Ash said: “Most people choosing the maintain option say how fantastically convenient it is as they don’t have to spend time making a list, going shopping, cooking it and tidying away. For people living busy lives, it’s three minutes in a microwave and you’re free to enjoy your evening! Others have commented that it has saved them money as they don’t end up spending so much on deals they don’t need from the supermarket.”
pREP UK aims to become “the healthy Greggs”, so that customers know what they are getting each and every time they order. This business model is what has earned the company repeat custom from sporting and television celebrities including Coronation Street actors and Rugby World Cup winner Jason Robinson.
It is also in partnership with various gym instructors around the UK and has a space selling meals at The Unit Fitness in Holmfirth.