Property experts turn to marketing automation to power customer conversations

Property experts turn to marketing automation to power customer conversations

Home builder specialist Strata has invested in new marketing technology to ultra-personalise its customer comms – resulting in its first tailored email exchange doubling the average open and clickthrough rates. With the property market recently reopening – following an industry-wide lockdown to battle COVID-19 – Strata wanted to further customise the house-hunting experience
By The Editor 2 min read