Doncaster-headquartered online bathroom retailer Victoria Plum has appointed Brand8 PR to support the continued implementation of its strategic growth plans.

The Leeds-based agency won a competitive pitch process to provide Victoria Plum with a range of corporate communications and consumer PR consultancy services.

Founded 20 years ago, Victoria Plum was acquired in October 2019 by Leeds-based private equity fund Endless. Since then, the company has continued its successful management-led turnaround and transformation strategy under the leadership of chief executive, Paul McClenaghan.

This included last year’s launch of a bathroom design and installation service, a move which has clearly differentiated the company, creating higher value transactions and enhanced customer relationships.

Commenting on Brand8 PR’s appointment, marketing director, Nigel Hunter, said: “We decided to hire Brand8 PR due to the team’s clear experience in successfully advising fast growth, private equity-backed businesses from both a corporate and consumer perspective.

“We are continuing to grow Victoria Plum at pace because our market fundamentals remain strong, we have a differentiated offer and the required scaleable infrastructure in place.

“We understand that effective communications will play a distinct role in helping us achieve our growth plans, and Brand8 PR’s advice regarding this matter has already had a positive impact on the business.”

Brand8 PR managing director, Rob Smith, said: “Victoria Plum is an ambitious and innovative business with a clear growth strategy and a highly capable senior management team.

“All facets of the organisation are doing extraordinary things to deliver the collective commercial objectives of continued sales growth and building further equity in Victoria Plum and its brands.

“We have enjoyed supporting the company with our advice and tactical implementation and look forward to further developing our relationships with the senior management team.”