Infinity Prize Draws, a new prize draw company founded by two friends with a passion for cars and giving back, has officially launched with a unique approach to spreading smiles across the county.

The founders, Lee Hardy and Tom Laverack, had a shared dream of launching a business together that would bring positivity into people's lives and combine their love of sports cars and motorbikes and giving back.

Having played in many competition giveaways over the years, the long-time friends who are from York, North Yorkshire, knew they wanted to do things differently. By pre-purchasing the prizes, having a limited number of tickets available for each giveaway, and a strong set of values around customer service and giving back, the founders aim to build a platform that truly resonates with the values of Yorkshire residents.

The duo selected Martin House Children’s Hospice based in Boston Spa, an organisation dedicated to providing vital care and support to babies, children, and young people with life-limiting illnesses as their charity partners. Lee has seen firsthand what a special place it is for families with his own close friends having personal experience with the charity and the invaluable support they have provided their family.

Tom said: "Our company is not just about the prizes, but also about the impact we can collectively make on our community. Martin House Children’s Hospice is our first charity partner and we are excited to contribute to their incredible work. Relying heavily on the community for a large part of its income through donations and fundraising, we have committed to a monthly donation of £500 and Lee and I will also be undertaking sponsored activities to raise more funds throughout the year."

Infinity Prize Draws operates on a simple yet impactful premise: Participants enter a prize draw for a chance to win a range of exciting prizes, including sports cars, motorbikes, luxury experiences, and designer items. Live draws will take place every Monday and Thursday evening on their Facebook page with a winner selected at random from entries.

Lee adds: “Launching this business really is a dream come true for myself and Tom. We want to create a feel-good, trusted Yorkshire brand that offers people the chance to win dream prizes, with the added bonus of knowing that a great cause will be benefiting from regular donations to support the charity.”

Martin House Children’s Hospice is equally thrilled about the partnership. "We are grateful for the support of Tom and Lee and their commitment to making a difference," stated Charlotte Harper, Partnerships Development Manager at Martin House Children’s Hospice. " This additional support from Infinity Prize Draws will help Martin House continue to provide free, specialist paediatric palliative care and support for babies, children, and young people with life-limiting illnesses, and their families.”

To celebrate the launch of the new brand, people can enter to win £1000 for free. The first round of prizes will be drawn live on the brand’s Facebook page on Monday 18th September and Thursday 21st September.

Further details on the company and the prize draws can be found at