North Brewing Co has teamed up with digital agency Zeal to grow its online sales. The Leeds-based brewer operates 10 bars across Yorkshire, Birmingham and Manchester.
The Yorkshire brewer produces 20,000 hectolitres, which are sold in its venues, off-trade and internationally. Zeal has a wide-ranging brief to support online sales, increase subscriptions and target the fast-growing office market.
Commenting on the campaign, John Gyngell, director and co-founder of North Brewing Co, said: “We see huge potential for online sales growth and have found a great partner in Zeal to help us. We are an innovative business with rapid product development. In Zeal, we have a team that shares our passion for fast-moving retail and a flexible approach to achieving the best outcome.”
Zeal is developing the brewer’s e-commerce offering and building an app to optimise mobile commerce. The app plugs directly into Shopify to streamline the customer journey and fulfilment process.
Jane Slimming, CEO at Zeal, said: “North Brewing Co has a growing army of fans who love its great beer and fantastic venues. The business has huge growth potential, and we have put in place a strategy to rapidly expand the amount of business it does online. There is also a big opportunity to build an online community around this much-loved brand.”
Zeal is using the latest technology to reduce the barriers to advanced e-commerce and ensure that brands can communicate directly with customers to build loyalty and drive sales.
Zeal is a full-service digital marketing agency based in Leeds. It is focused on supporting startup and scale-up brands to develop their e-commerce offerings. The team of 35 experts span everything from branding and design to SEO, PPC and programmatic advertising.