The results of the 30th anniversary Drapers Awards 2021 were revealed in November at the London Hilton on Park Lane, where the fashion industry’s elite came together at a glittering gala ceremony in recognition and celebration of the sector’s resilience and achievements.
The past 18 months have been some of the most challenging in fashion retail history. Repeated lockdowns across the UK and Ireland have transformed the way consumers shop and what they buy. However, retailers and brands have adapted at speed by changing their product mix, increasing investment online, and exploring new and better ways to communicate with and serve their customers.
All of this has taken place amid global supply chain challenges. As the fashion industry rebuilds, this year’s Drapers Awards celebrated the retailers, brands, suppliers and agencies that innovated to survive, and built stronger businesses under the toughest of circumstances.
“Maxwell-Scott, founded by CEO William Forshaw in 2002, has gone from strength to strength despite the Covid-19 headwinds. The brand worked closely with its suppliers, many of whom are based in Italy, to continue producing high-quality, beautiful products during the pandemic. The brand’s ability to adapt to the surge in online shopping also shone through.” - Kirsty McGregor, Drapers Editor
Now in their 30th year, the illustrious Drapers Awards shine a spotlight on the best of the best across the industry, placing a growing focus on business values and achievements that extend beyond financial performance.
Maxwell-Scott has won in the Accessory Brand of the Year and was praised by the panel of expert judges.
Drapers editor, Kirtsy McGregor writes, ‘The judges felt sustainability was not just a “tick box” exercise for Maxwell-Scott, commenting that it is “clearly at the heart of what they do”. And, by reworking its content strategy to focus on these areas, the brand has boosted its conversion rate and revenue.
“We could not be prouder to be recognised as a brand by Drapers, the leading authority on fashion retailing in the UK. We were thrilled to accept the award for Accessory Brand of the Year, in person and celebrate the evening in true Drapers style.” - William Forshaw, Maxwell-Scott
