Digital marketing agency Xpand has added to its offering of sector specific marketing strategy with the appointment of an experienced manufacturing industry marketer.

The Saltaire-based agency, which has significantly increased its construction and manufacturing portfolio over the last 5 years, has appointed Amy Williamson as its new digital marketing executive.

Amy, who is 32 and a creative writing and English literature graduate, joins the firm following a three-year period working as a marketing manager at structural external wall insulation manufacturer, Structherm.

During this period, she single handedly managed all company marketing, including the firm’s rebrand, maintenance of the website, social media strategy and implementation, advert copy, and blog writing.

Prior to her role at Structherm, Amy was a successful freelance writer and editor for over 3 years, which saw her write web copy, blog posts and online articles for sector specific clients and outlets.

In addition, she also supported road safety charity Brake with its professional engagement for two years. This included online and face to face event marketing, email marketing, and social media marketing.

Now, as digital marketing executive, she will use her vast amount of knowledge and experience to support the creation of sector specific client marketing strategies, as well as shaping the agency’s own social media marketing to be more reflective of their creative work in manufacturing and construction.

Commenting on her new role, Amy said: “Joining the team is like a dream come true. It’s a role which enables me to bring all my experience together to help other businesses in the sector.

“Working brand-side is brilliant but being able to move to agency-side and do what I love whilst also making an impact feels brilliant.

“Writing and telling a company’s story is something that really fuels me and getting the chance to do so at Xpand is something I am so pleased I have the chance to do. The entire team oozes positivity and it’s a massive boost to be a part of a team like that.”

Founder of Xpand, Jag Panesar talked of the difference Amy is already making within the firm: “Amy has already cemented herself as a great addition to the Xpand team and an integral part of our future direction.

“It’s always been clear right from the interview stage that she’s passionate about our industry, and that has shown both in the results she achieves and her settling in with the rest of the team."