Sales development consultancy SalesStar UK is marking a major milestone having provided its first apprenticeship in the history of the SalesStar global brand.

The Huddersfield-based firm, which is the UK arm of SalesStar (global), has invested in the future of 19-year-old Dylan Cowan, appointing him as apprentice sales executive and part funding a three-year degree with Leeds Trinity University.

With youth unemployment figures drastically increasing during and post the Covid-19 pandemic, this is more than just a milestone for the firm, but also a demonstration of the commitment from businesses in the region who are nurturing local talent.

Pete Evans, managing director said: “This is a massive moment for the entire SalesStar team. Not only have we welcomed our first apprentice, but we’ve also welcomed a truly talented and driven young man from the region to the UK team.

“I fully believe that investing in younger talent has great benefits from both a personal and business development perspective because it encourages you to consider different perspectives and constantly evolve and pivot your business based on the changing times and generations.

“Since Dylan came on board, he’s already made a massive contribution to the team and the firm, and I can’t wait to see what the future holds for him.”

Dylan was presented with the opportunity to join the firm as an apprentice after UK partner and director Pete reconnected with his mother Michelle Cowan at Northern Affinity partners meeting earlier this year.

Having impressed the entire team throughout the interview stage, Dylan was taken on part time during the summer before becoming a full-time apprentice in September.

Alongside his studies, he will be an integral part of the firm’s growth strategy, focusing on prospecting as well identifying core opportunities to expand.

Commenting on the opportunity, Dylan said: “Not only have I been fortunate enough to grab an opportunity to follow my dreams with SalesStar, but I have also been able to build my confidence as a person.

“The last 18 months have been difficult for young people as we’ve had to isolate ourselves at a core moment in our social development. However, the team at SalesStar recognised this and did everything in their power to support me in my new role.

“Since starting, I’ve already learnt so much and just recently, I even converted a new client for the team – something I am very proud of.”

“I’d definitely recommend that other businesses follow suit and realise that investing in younger talent allows the future generation of businesspeople to come alive.”