Yorkshire-based direct mail and digital print specialist Propack will be a major personal and team sponsor for Daniel Lloyd’s 2021 Kwik-Fit British Touring Car Championship campaign with front-running outfit, Power Maxed Racing.
Propack has been a valued supporter of the Huddersfield-based racer throughout his competitive racing career with the organisation utilising the partnership to extend its brand awareness and deliver exclusive behind-scenes-access to clients and corporate guests at the very top-level of UK motorsport.
This year’s extended partnership also sees the Propack logo featured heavily across both Power Maxed Racing Vauxhall Astras – including Lloyd’s 2021 team-mate, double BTCC champion and well-known TV presenter – Jason Plato.
This association marks the pinnacle for what has been an incredibly exciting year for Propack in the firms 25th year of trading. The past twelve months have seen the firm invest well in excess of £1million in new technology, recruit several new blue-chip clients and make a raft of strategic new hires.
Daniel said: “I’m over the moon to welcome Propack back as a sponsor for another year. I’m so grateful to them for their continued support. I’m really looking forward to the opening up of the race weekend hospitality in the coming weeks and being able to host their guests, whilst also introducing them to new potential clients.
“The exposure provided by the BTCC via its free-to-air ITV coverage, as well as its huge online following across social media is second to none. The extended partnership and new branding will also mean we’ll be able to help Propack to achieve an excellent return on their investment.”
Jason Clough, managing director: “We have supported Daniel for many years. After competing in Europe for several seasons, we are delighted Daniel is now back racing in the UK where we can realise the full benefits of our relationship.”
“The networking opportunities afforded to us via the link to Daniel and the Power Maxed Racing Team are invaluable. They allow us to build strong cross relations with fellow sponsors and opens the door to new business prospects that we wouldn’t have access to away from the racing.
“It also offers us the chance to provide enviable client hospitality within an exclusive setting.”
With live coverage of each of the series ten race day events featured on ITV4, ITV4HD and ITV.com, the BTCC offers unrivalled TV exposure and a fantastic, personal behind the scenes package including exclusive grid access for Propack and its clients.