Leeds-based Propaganda brand and creative consultancy has delivered a full rebrand for TVS Interfleet, a leading commercial vehicle bodybuilder group. Appointed to drive sustainable growth for the group, Propaganda’s comprehensive brand refresh includes a new name, corporate identity, brand campaign and collateral to effectively communicate the group’s proposition.
Formerly known as Total Vehicle Solutions Group, the new TVS Interfleet will consolidate the functions of the group and better enable the brand to future-proof the industry, working alongside the big players for fleet electrification, intelligent controls and lightweighting.
Propaganda’s Brand Discovery™ consultative process identified and articulated the value TVS Interfleet offers, ultimately establishing how best to communicate this, whilst positioning the group for sustainable growth. The new TVS Interfleet and its positioning emphasise how its combined expertise, scale and capabilities unite every element of the supply chain to provide a seamless industry-leading service for its clients.
Created by private equity firm, Elaghmore Partners LLP, TVS Interfleet aims to combine specialist vehicle bodybuilder expertise from across commercial sectors including agriculture, construction, infrastructure, transport, and logistics. The group’s goal is to enable the growth of high-end specialist manufacturing firms that deliver solutions for the commercial and industrial vehicle industry. The group is made up of Priden, SB Components, McPhee, Wilcox, and now Purpose Bodies – a new bespoke bodywork service launched alongside the rebrand.
Craig Harrold, managing director at Propaganda said: “Our Brand Discovery™ process identified that the group’s market-leading innovation and expertise were not being effectively communicated. This rebrand demonstrates TVS Interfleet’s capabilities to help their clients keep up with changing needs and market forces, from light-weighting to emission reduction to electric and gas-powered vehicles. A leading brand in modernising the industry and creators of the UK’s first electric mixer in collaboration with Renault, we are delighted to be working with TVS Interfleet – continuing our heritage of purposefully building brands that aim to improve the world.”
Craig Harris, CEO and chairman of TVS Interfleet added: “Having been introduced by Elaghmore, the team at Propaganda have blown us away with their expertise. Their insight showed us that we needed to articulate our proposition in a different way. This new consolidated brand identity better represents the great work we do across all stages of the bodybuilding industry, and reflects the leading position we are taking in building sustainable solutions”