Leeds-based marketing firm The Marketing Optimist has partnered with City of York Council and North Yorkshire Council on a marketing project to promote MultiplyNYorks – a new, free adult numeracy project for York and North Yorkshire residents.
The full-service digital marketing agency is supporting the council with marketing strategy, social media marketing, SEO, website design and copy on the programme.
Multiply was created to help people over 19 years of age who don’t have a maths GCSE at grade C (or equivalent). It’s a national programme offering local community courses and activities that help people manage their money better, improve their confidence, and open up better employment opportunities.
Employers and businesses can also access these adult numeracy courses to upskill their workforce or request bespoke training sessions to meet employee needs.
The MultiplyNYorks project will run until 2025 and is led by a dedicated central team created as a partnership between the Adult Learning Service of North Yorkshire Council, City of York Council’s York Learning, and a consortium led by Better Connect.
The overall project has been given £2.6 million from the UK Shared Prosperity Fund to improve the numeracy skills of working-age people in the UK.
Lois Calvert, multiply development manager for North Yorkshire Council and City of York Council, said, “We are delighted to be working with The Marketing Optimist on this programme. The collaborative work has allowed us to reach individuals who would not usually engage in learning activities. The dedicated website has allowed us to showcase the fantastic work that is happening across York and North Yorkshire.”
Working on the client’s brief, The Marketing Optimist has delivered a new website for MultiplyNYorks – focusing on accessibility, design and usability. The team will also work on an in-depth SEO strategy and ongoing optimisation, writing compelling web copy and delivering a social media strategy to raise awareness of the Multiply programme.
Richard Michie, CEO of The Marketing Optimist, explains, “This project is one of our biggest to date, and we are thrilled to be chosen as the marketing partner for such an important initiative. This project requires a thorough, collaborative approach to deliver an extensive multi-channel marketing strategy, as there are over 20 delivery partners across York and North Yorkshire.”