Leeds-based digital creative agency, Tall has announced they’ve secured a contract with the largest online, independent providers of GAP, warranty and other specialist insurance products, ALA Insurance.

Tall, will be helping to digitise ALA’s brand, alongside designing and building a new website for the company. Over the next 12 months, with the potential to span further, Tall will continue to support their team with digital comms, educational and promotional content.

Founded in 1990 and based in Malton, North Yorkshire, ALA Insurance offer their customers specialist insurance policies developed through an extensive knowledge of the insurance market.

ALA’s marketing manager Harriet England, having heard about Tall’s reputation, was eager to know more about their unique Gravity method and how it might benefit their already successful business further. Not being keen on the stereotypical pitching process, ALA wanted to work with someone who they could see had knowledge and experience after speaking directly to co-owners Guy Utley and Behrooz Saeed.

Harriet commented; “We’re excited to start this important project. We believe in open and honest communication with our customers, and feel the team at Tall also reflect these values. We were impressed with their unique approach, knowledge and work ethic from the outset. Now brand and website development is well underway, we are looking forward to seeing where this partnership takes us and are excited to celebrate our, hopefully, mutual success.”

Guy added: “From the first phone call, I knew that our businesses would make a great partnership. Simon England, was interested in our work ethics and business values before we got stuck into the skills and experience required. I always find this a good sign when being introduced to anyone. We have quite the challenge to take a successful business to the next level but one we are happy to accept.”