Law firm Gordons has been hired by the UK subsidiary of global sports and outdoor equipment and apparel retailer Decathlon to provide regulatory advice amidst growing sales.

The firm will advise Decathlon UK on product stewardship and consumer law.

Decathlon was founded in France in 1976 and opened its first UK store in 1999, before commencing eCommerce operations in 2011.

Today, Decathlon UK, which is seen as a priority territory by the global business, operates 50 stores and employs more than 1,500 people. In August, the UK business reported its revenue had reached £300m for the first time in its history.

Decathlon’s UK conformity & quality leader, Dorota Wypych, said: “Gordons, especially Simon, has been instrumental in our ongoing product compliance efforts.

“Their in-depth knowledge of regulation has been invaluable, helping to navigate the complexities in dealing with product compliance enquiries. Their expertise and clear communication made the whole process smooth and successful.”

Partner and head of regulatory, Simon Tingle, said: “Decathlon has become one of the most prominent names in the global sports retail space.

“We are looking forward to playing our part to help the UK business tackle continually evolving regulatory challenges with our straight-talking advice grounded in retail expertise.”