Intrinsic, a Leeds-based performance marketing agency, is supporting its expansion plans with the appointment of a director of growth.

Daniel Tidmarsh joins the firm to accelerate the growth and development of the business in key markets across the UK. Using his experience in sales, social networking, and new business development, he will lead Intrinsic's strategic expansion plans alongside founders Dominic Geary and Mark Hodgson.
Commenting on his appointment, Daniel said: "Intrinsic places a great deal of emphasis on nurturing long-term client partnerships combined with a philosophy that is built on trust, integrity and professional capability. Providing a wide range of performance marketing services from SEO to activation creative, they are true innovators in the agency space. I'm excited to be in a position that will call upon all my skills."

Daniel has extensive experience in broadcast media, where he has a senior role at LDC Radio in Leeds. He also has over 20 years of experience in architectural and structural engineering design, recruitment, advertising, and marketing.

Intrinsic has developed unique data modelling and forecasting IP for e-commerce businesses, enabling higher efficiency in ad spend and account performance.

Dominic Geary, co-founder, and chairman of Intrinsic, added: "Daniel is a real asset to the team, and he has an agile ability to match our services to our client needs for real commercial value. Furthermore, he brings a strategic edge that complements the Intrinsic ethos and fully supports our ongoing growth plans for the business."