Joe Browns, the Leeds-based fashion and homes retailer, has announced that it had been awarded The Investors in People Standard.

The accreditation follows the recent announcement by Joe Browns of a new strategy to deliver annual sales of £100m by 2026, representing a 138% increase on current turnover.

And with the retailer starting the AW/21 season with cumulative growth up 68% year on year early signs show that the strategy to deliver is already working.

The foundation of this ambition comes from three pillars identified by Joe Browns’ senior leadership team and the accreditation falls into the first.

The pillars are:

  • People - Recognising the role that great people have within the organisation to help deliver this sustained growth ambition.

  • Product -Amazing Joe Browns product delivering great value with additional range extensions to meet the needs of customers.

  • Places - Put simply, it’s about more people than ever before having the chance to buy Joe Browns product through a combination of ‘direct’ e.g.; wholesale – building on its existing relationships; more marketplaces and new international territories.

“Our people, more so now than ever, are central to the success of Joe Browns and, although this is something that we have known for a long time, it’s great to receive an external pat on the back with The Investors in People Standard.

“To say that the last year has been challenging is an understatement due to external pressures. Throughout the pandemic the people of Joe Browns have gone above and beyond to ensure we continue to deliver great product at great prices, and it’s important that I take the opportunity to say a huge thank you.

“Our ambitious growth strategy is already starting to deliver with a cracking start to AW21 and puts us in a great position for 2022 - a year of more exciting announcements and developments from Joe Browns.” said Simon Brown, (pictured) founder Joe Browns.

The investors in people standard measures against:

  • Leading and inspiring people
  • Living the organisations values and behaviours
  • Empowering and involving people
  • Managing performance
  • Recognising and award high performance
  • Structuring work
  • Building capability
  • Delivering continuous improvement
  • Creating sustainable success
  • Interestingly, 60% of investors in People accredited organisations predict business growth compared to a UK average of 47%.