A Leeds-based performance marketing business has accelerated its growth plans with a senior appointment. John McManus joins Intrinsic as digital director to support their client-first philosophy.

John joins the team from senior positions at iProspect and Journey Further. He will lead the further growth of the company's digital marketing offering, working closely with the founders Dominic Geary and Mark Hodgson.

Commenting on his appointment, John McManus said: "When I first spoke to Mark and Dom, it quickly became clear that we shared a passion for the same set of values that underpin what we want to achieve. A client-first agency is not only what we think is right, but it’s what we feel is sorely lacking in today's agency world. Moving an agency's identity away from supplier to partner and becoming an intrinsic part of a client's business is our vision to add meaningful value rather than simply providing a service."

Intrinsic positions itself as a client-first performance agency providing a range of performance marketing disciplines from Paid Search/Social, SEO, and data & analytics.

Mark Hodgson, co-founder and MD of Intrinsic, said: "John embodies everything that is 'Intrinsic' and is a world-class operator. His technical knowledge and strategic thinking will form a huge part of our ever-growing client offering, and I'm delighted he has joined the team."