A Leeds-based multi-national web development and digital marketing agency has secured a new client in a six-figure deal with American-based golf buggy manufacturer, Club Car.

GRM Digital, founded in 2009 by Nej Gakenyi has been appointed to support the 63-year-old manufacturing giant as its dedicated digital marketing agency and IT infrastructure partner.

GRM Digital will manage Club Car’s website, online presence, and user experience to achieve digital growth and generate quality online traffic. It will also help Club Car to expand its presence in China.

Club Car was originally founded in 1958 in Houston, Texas, and was acquired by Platinum Equity earlier this year for £1.7 billion. It is the official golf car of the PGA of America, PGA TOUR Tournament Players Club (TPC) Network and European Tour.

Nej comments: “We’re delighted to welcome Club Car to our expanding portfolio of global brands who wish to improve their digital presence. We’ll be supporting them with 24/7 online assistance and offering our expertise to help solidify Club Car’s status as the leading golf buggy brand on the planet.

“A lot of companies struggle to break into China because of the complex Chinese firewall issues. This is something we have supported many global manufacturers with through our network of partners in China.”

The news comes as GRM has experienced 50% growth since the start of the Covid pandemic, growing from 18 to 29 people as companies look to strengthen their online presence. GRM forecasts continued growth of 50% over the next year, adding another 8-10 people to its team.