Yorcation, a holiday lettings specialist designed to help owners of holiday lets to reach their full potential and to create the best possible guest experience, has launched.

The York-based company is headed up by Michelle Bailey, head of residential lettings, with 18 years’ experience, who joins from City Lets in York. It forms part of the Helmsley Group of Companies.

Yorcation provides clients and syndicates of Helmsley Group, as well as private landlords, with a tailored service to help them increase profitability through proactive marketing and social media coverage, customer service, professional photography and videography, and bespoke advice.

As part of its service, the company works with a number of reliable cleaning companies, tradesmen and contractors, enabling it to look after every element of the holiday let management process, as well as providing a brilliant experience for holidaymakers.

Yorcation currently manages a number of holiday lets in central York, with plans to further expand its current portfolio over the coming months.

Commenting on the launch, Michelle said: “the firm has a fantastic reputation within York, so I’m thrilled to be able to work with the group to further diversify its services.

“Yorcation offers a flexible service which takes all of the headache out of managing a holiday home, and which is always tailored to owners’ needs and desires.

“We’ve already seen great success in just a few short months and are excited to work with clients old and new to ensure that they provide guests with a perfect stay from start to finish.”

Richard Peak, managing director added: “Michelle is a well-regarded and experienced residential lettings expert and we are excited about the Yorcation brand joining our extensive company portfolio. Given the progress that Michelle has already achieved in such a short period of time, we have no doubt that Yorcation will be a huge success.

“We have been proudly developing and investing in York for over 40 years, and are passionate advocates for the city, so it made perfect sense that the latest endeavour by us will help to further enhance the city’s position as a fantastic place to visit.”