Leading UK menswear brand, Skopes, has opened its flagship store at White Rose Shopping Centre marking a homecoming for the Leeds brand.

Skopes CEO Simon Cope officially opened the store this weekend together with Married at First Sight star and brand ambassador Matt Jameson.

The grand opening of the store was attended by hundreds of people including VIP guests Leeds Rhinos legend and MND campaigner Kevin Sinfield CBE, former Leeds United captain Ross McCormack, and other Leeds United legends Ben Parker, Andy Couzens, Noel Whelan.

The opening event included live entertainment from Leeds singer-songwriter Kuill and Britain’s Got Talent magician Luke Lenihan.

Members of the public attending the event were able to have an inside look at Skopes’ latest collection, with stylist Nick Hems on hand to provide personalised style advice for all formal wear needs.

The new 3,800 sq ft store is the 20th, and largest, bricks-and-mortar store for Skopes, marking a major expansion and simultaneous homecoming for the heritage men’s tailoring brand, which was originally founded in Leeds in 1948.

The store offers a full range of menswear including suits, outerwear, shirts, footwear and accessories in a variety of contemporary styles, fits, and colours with sizes from a 34in chest up to 62in.

With a bright, modern colour scheme, the store layout is organised by themes such as ‘Getting Hitched’ and ‘Ready for the Races’, and includes a large fitting area, to accommodate a full wedding party. Like other Skopes stores, the White Rose location will also be offering ‘quick turnaround’ alterations for customers, ensuring everyone gets the perfect fit.

Skopes has a rich history in Leeds, dating back to 76 years ago when it was founded by Sydney Cope. Today, the brand is led by his grandson, Simon Cope, and continues to expand its reach with 19 existing stores and 15 concessions across the UK including Westfield, London, Meadowhall, Sheffield, and the Metro Centre, Newcastle. The brand has plans for further expansion in 2025.

Simon expressed his happiness about the store’s launch: “We’re so proud to have launched our new flagship store in Leeds, right where everything began. I’m delighted that so many people showed up to support us, it made the opening feel like a real celebratory event. I’d like to extend my thanks to everyone who attended.”

The opening of Skopes’ flagship store at the White Rose Centre marks a significant achievement for the brand and an exciting addition to the Leeds retail scene.

Married at First Sight star and brand ambassador Matt Jameson added: “I'm proud to celebrate the opening of this incredible Skopes menswear store. Born and bred in Leeds, Skopes has a rich history of delivering timeless style and quality tailoring. Whether you're suiting up for a special occasion or looking to elevate your everyday wardrobe, Skopes offers something for every man. It's more than just clothing – it's confidence in every stitch. I can't wait for people to experience what this store has to offer.”