An innovative Yorkshire-based manufacturing business has marked its most successful trading year to date with a major strategic appointment.

Jack Proctor has joined CO2Sustain, developers of CO2Sustain®, a patented solution that helps makers of carbonated drinks keep the fizz in their products for longer.

Jack joins as sales and commercial director and has over 30 years’ multi sector experience in the food, beverage, colouring and flavourings industries having worked for some of the world’s leading manufacturers across these sectors.

His role will be to work closely with leading global soft drinks brands and manufacturers to solve carbonation issues, helping them to increase productivity, boost customer satisfaction with the end product, reduce waste and generate greater profits through production enhancing efficiencies.

Jack will be responsible for a renewed business focus on the UK drinks market following a recent period of prolonged growth. Longer term, his focus will be to grow the business by targeting major brands and manufacturers in the sector working closely with sustainability and new product development leads to highlight the environmental and product innovation benefits of CO2Sustain® as a groundbreaking product ingredient.

Jack commented: “I’ve joined this business at a key time in its evolution and having a proven track record of helping to grow the businesses I’ve worked with previously, I’m relishing the opportunity of working with a product that is a true innovation in terms of the benefits it can deliver.

“Having spent over thirty years working in and around the food and drink arena, I’m genuinely excited about what CO2Sustain is bringing to the carbonated drinks sector."

John Story, joint founder and MD added: “Jack is a very experienced operator and his years of experience across the sector combined with an eye for growth and expert insight will help us to grow from the £2m business we have quickly become. As well as growing as a supplier to overseas customers, we have a determined focus on the domestic drinks market and Jack is the perfect professional to oversee this strategy, already having established contacts and inside knowledge that enable us to highlight the benefits introducing our product can have on meeting profitability, growth and sustainability targets. This combination of skills and expertise brings an added dimension to our expanding team and significantly bolsters our UK offering.”